Hotbox Campaign Sparks Fireworks for Embark

Embark phone service (formally known as Sprint in Nevada), contracted Hotbox to implement a friendly, yet in-your-face campaign over the 4th of July holiday weekend. Hotbox hired 14 cute, social female models who had the personality it took to make sure Embark would not go unnoticed.  Premium distribution, interactive photographs, lead generation and socializing were aspects of the campaign as well.

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