Providing “Top Shelf” models for summer pool parties at top mega-resorts in Las Vegas is one of the many things Hotbox Unlimited can do for your company. We brought girls that were smooth and wild to quench the thirst of party goers and those socking in the sun for Bacardi-sponsored Rehab Sundays at the Hard Rock Hotel & Casino. Special focus was given to the “STRIPPER” contest, which correlated with local radio station ads and a stripper pole.
Hotbox Unlimited was first hired in 2007 to manage a facility at the Luxor Hotel & Casino while utilizing top promotional models to generate buzz and convince tourist to get involved. By April of 2010, success of Hotbox’s involvement has lead to the company staffing Mandalay Place, New York-New York Casino, Excalibur, Bally’s and the Paris Hotel.
About the Campaign — Television Research Guru, Robert A. Brilliant Inc. (RAB) executes market research for NBC/Universal and affiliates such as USA, SCiFI and CNBC. Television pilots, filmed for possible inclusion in the new fall line ups, are shown to thousands of participants who, in turn, answer surveys which allow the networks to better edit and, thus, air the best shows. Having facilities in Las Vegas allows for a variety of opinions from all demographics in most all 50 states to be tested.
Micah Griggs, Senior Partner of Hotbox Unlimited and Project Director states, “This account shows how models can be more than just a pretty face, and can achieve goal-oriented direct response results and a positive ROI. Performance based results that can be measured by day, by model and even by the hour. This campaign has been a learning experience each year, as it’s not just about obtaining participants. Clear communication must be executed as specific demographics are required, changing our target market over a dozen times in any given day.”
HotBox Unlimited hit the CES convention floor with 40 models dressed in Candy Stripper Nurses uniforms. With prescription pads in hand, the hot nurses diagnosed CES attendees with High Definition Disorder, recommended a dose of DIRECTV as a cure for the common TV picture, and handed out branded prescriptions.
Hotbox Unlimited was first brought on to partner with Sprint in 2008. Our goal was to educate consumers, and brand Sprint as the leader in High Speed Broadband cards. With competition in full speed for the high speed broadband card market, Sprint decided to take over kiosks in five large U.S. airports. Hotbox managed and coordinated a staff of four Brand Ambassadors, while overseeing aggressive data collection and full scheduling at the McCarran International Airport during the two month promotion. Post-campaign, we are extremely pleased to announce that McCarran International surpassed each of the other four airports in all campaign benchmarks including sales, data collection, customer feedback and overall performance.
The Adult Superstore has been in Las Vegas for over 23 years, and owns six locations locally. The premier adult playground hired Hotbox Unlimited to keep business booming.
Our campaign goal was to create awareness among adults ages 18-34, branding Adult Superstore as a sexy and fun store for men, women and couples.
TARGET MARKETS: Adults 18-35 including the College Market (UNLV Fraternity Parties), Gay/Lesbian Market (KRAVE Nightclub) and the Heterosexual Meat Market (Beach Nightclub).
STRATEGY: 25 Sexy Brand Ambassadors, 3 Hot Locations & 1 Hummerzine
Check out the highlights of Adult Superstore’s first “Got Porn?” promotion. This event created a huge buzz around town and was highly successful in increasing awareness of Adult Superstore among the target markets. The following day, an increase in store traffic and sales told the true story of the campaign’s success. Adult Superstores continues to build their brand to this day by staging ongoing promotional events in Las Vegas’ hottest nightclubs. The store’s brand position — with couples, women and men in mind — has been instrumental in successfully building an adult retailer with an accepted mainstream brand.
Hotbox Unlimited partners with many local retailers in Las Vegas, coordinating and managing evening events such as this one at Best Buy. The events are exclusive, after-hours shopping experiences extended only to the retail chains reward club members and their guests. Hotbox hires and manages staff that will be on-site to coordinate event details, leaving store associates free to focus on sales and customer service.
Embark phone service (formally known as Sprint in Nevada), contracted Hotbox to implement a friendly, yet in-your-face campaign over the 4th of July holiday weekend. Hotbox hired 14 cute, social female models who had the personality it took to make sure Embark would not go unnoticed. Premium distribution, interactive photographs, lead generation and socializing were aspects of the campaign as well.
Hotbox Unlimited helps boost sales for Big Box Moving & Storage each Spring by overseeing their in-person collage campus campaigns, which offers storage solutions to UNLV students moving out of the dorms during summer break. Additionally, in 2007, Hotbox helped Big Box reach out to the masses to create brand awareness and boost sales by creating a very clever and highly effective television campaign.
Hotbox’s sister company, Planitmedia, produced the campaigns’ television commercials, as well as managed media buys for the moving and storage company. Click on the links below to check out the TV spots aired for this campaign:
Hotbox was brought on board to work with Ncompass, overseeing models and assuring the Los Angeles Laker cheerleaders were coordinated and on-point during the PLAYSTATION III block party hosted on the streets of Hollywood. Hotbox also ensured that the needs of entertainment, including Dave Navarro, were satisfied.