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Stop by the booth at SEMA this week and say hi to our models!
As the world premier gambling site, partypoker.net took the World Series of Poker, held in the gambling capital of the world, to new extremes with marketing from all ends of the spectrum. Hotbox management was called on to ensure the street teams — comprised of 110 stunning models — were primped, prepped and prepared as they hit the Las Vegas Strip. Hotbox exceeded expectations by surpassing Party Poker goals set forth regarding media coverage, data collection and customer sweepstakes.
Minus 5 Experience first began using HotBox Unlimited display models for print advertising campaigns back in 2008. With the opening of their newest location inside the Monte Carlo Casino on the Las Vegas Strip, Hotbox was asked to supply the hottest promotional models in town to inform visitors of the coolest attraction in Sin City — a 32-ton ice bar that affords tourists a truly one-of-a-kind experience. Expect to see these snow bunnies 7 days a week at Monte Carlo, 6pm-1am.
“Running print ads can definitely increase awareness of a new establishment, but it just can’t compare to the impact the Snow Bunny Campaign delivers,” states Micah Griggs, Senior Partner of Hotbox Unlimited. “Using models in photo shoots to represent products has its place. But, it can’t come close to the human interaction this campaign delivers. In these economic hard times, it’s all about accountability. And, when it comes to driving traffic to a clients’ business, direct response delivers hands down.”
“Our models are hired to deliver 1000+ paid covers through the doors of the Ice Lounge weekly,” Griggs explains, “which is by no means an easy feat. I have no doubt, however, they will meet or even exceed this goal. It ball boils down to this… For starters, Hotbox Unlimited only hires Las Vegas’ finest promotional models. And, coupled with the fact that Minus 5 Ice Lounge is a truly remarkable experience and must-see attraction… well, its a pretty easy sell for our girls.”
Hannah Easley, Promotional Model and Team Lead on the project agrees. According to Easley, “Our models are judged based on their performance. Work ethic, aggressiveness and a pleasant, yet sexy personality is what works best.”
“And yes,” Easley jokingly admits, “the fact that our models are scantly dressed in nothing more than a white fur corset may in some small way contribute to our huge success rate.”
With a client base that includes such notables as NBC/Universal, Party Poker and more, Hotbox Unlimited stands apart from the rest by offering its clients premium convention and promotional models who are much more than just a pretty face. By staffing beautiful models that are not only experienced in making clients look good, but take pride in achieving the marketing and sales goals outlined by the clients they represent, Hotbox has earned a reputation as one of the top staffing agencies for conventions and promotional events in Las Vegas and beyond.