Hotbox Unlimited was first hired in 2007 to manage a facility at the Luxor Hotel & Casino while utilizing top promotional models to generate buzz and convince tourist to get involved. By April of 2010, success of Hotbox’s involvement has lead to the company staffing Mandalay Place, New York-New York Casino, Excalibur, Bally’s and the Paris Hotel.
About the Campaign — Television Research Guru, Robert A. Brilliant Inc. (RAB) executes market research for NBC/Universal and affiliates such as USA, SCiFI and CNBC. Television pilots, filmed for possible inclusion in the new fall line ups, are shown to thousands of participants who, in turn, answer surveys which allow the networks to better edit and, thus, air the best shows. Having facilities in Las Vegas allows for a variety of opinions from all demographics in most all 50 states to be tested.
Micah Griggs, Senior Partner of Hotbox Unlimited and Project Director states, “This account shows how models can be more than just a pretty face, and can achieve goal-oriented direct response results and a positive ROI. Performance based results that can be measured by day, by model and even by the hour. This campaign has been a learning experience each year, as it’s not just about obtaining participants. Clear communication must be executed as specific demographics are required, changing our target market over a dozen times in any given day.”